Healthy Skepticism Library item: 4642

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Castagnoli , William G.
Critics dissect, authors defend Wilkes paper on advertising
Medical Marketing & Media 1992 Nov 1; 27:(12):14-20, 22

Abstract:

“The Wilkes Paper” has become a scare term to everyone with a stake in pharmaceutical advertising. Two authors and their critics met in a face-to-face encounter to debate its validity and impact. Here are the discussion highlights, reported by the panel moderator.

Keywords:
*analysis/United States/