Healthy Skepticism Library item: 4502

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Africa survey shows pharma information valued
Health Horizons 1992 Oct; (17):12-13

Abstract:

An independent study by AFRICARE concludes that promotional materials and information provided by pharmaceutical companies are considered valuable by a majority of healthcare professionals in six African countries.

Keywords:
*analytic survey/Africa/developing countries/value of promotion/source of information/quality of information/sales representatives/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: DETAILING/INFORMATION FROM INDUSTRY: DOCTORS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS