Healthy Skepticism Library item: 4496
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Darbourne A.
Pharmaceuticals in the Third World—progress or crisis?
Scrip Magazine 1992 Jul-Aug; (6):6-8
Abstract:
According to a new book by Milton Silverman, with some glaring exceptions, the majority of multinational pharmaceutical companies have moved away from the most flagrant promotional abuses of the 1960s and 1970s, but domestic companies are now perpetuating the same excesses.
Keywords:
*analysis/developing countries/quality of information/domestic companies/research-based manufacturers/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES