Healthy Skepticism Library item: 4494

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Cowhig J.
Medical publishing
1992 Jul

Abstract:

This is a guide for drug company product managers to the practices of medical publishing that covers who runs the medical journals in the United Kingdom, how they are produced, what is the editing process, who does what, where a story can be placed, who handles advertising and relationships with the media.

Keywords:
*analysis/United Kingdom/ company supplied articles/ press conferences and releases/INFLUENCE OF PROMOTION: JOURNALISTS/PROMOTION AS A SOURCE OF INFORMATION: PHARMACISTS/PROMOTION DISGUISED: PRESS CONFERENCES AND PRESS COVERAGE/PROMOTIONAL STRATEGIES: INDUSTRY

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963