Healthy Skepticism Library item: 4457
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Zerbe RL.
Beware of offers of indemnity
New England Journal of Medicine 1992; 327:819-820
Abstract:
By offering to indemnify doctors who prescribe fluoxetine it is not Lilly’s intent to induce physicians to prescribe medication when its use is not warranted.
Keywords:
*letter to the editor/United States/Eli Lilly/ indemnification of doctors/PROMOTIONAL TECHNIQUES: INDEMNIFYING DOCTORS