Healthy Skepticism Library item: 4429

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Squires BP.
Drug information discrepancy
Canadian Medical Association Journal 1992; 147:584, 588

Abstract:

The author explains the reason for the discrepancy between the information in the body of the ad for Eldepryl and what was in the prescribing information.

Keywords:
*letter to the editor/Canada/journal advertisements/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963