Healthy Skepticism Library item: 4381

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Montagne M.
Drug advertising and promotion: an introduction
Journal of Drug Issues 1992; 22:195-203

Abstract:

An introduction to a special issue of the Journal of Drug Issues focusing on drug promotion and advertising. This article provides a brief overview of the issues that are covered in this issue: marketing activities: advertising and promotion; controlling drug use through regulation; issues and problems in drug advertising and promotion; searching for a better approach.

Keywords:
*analysis/regulation of promotion/developing countries/quality of prescribing/Food and Drug Administration/FDA/Federal Trade Commission/marketplace research/market share/direct-to-consumer advertising/DTCA/children/over-the-counter medications/ATTITUDES REGARDING PROMOTION: INDUSTRY/INFLUENCE OF PROMOTION: CONSUMERS AND PATIENTS/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION