Healthy Skepticism Library item: 4379

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Menkes DB.
Medical junk mail
New Zealand Medical Journal 1992; 105:437

Abstract:

Medical practitioners get a large volume of unsolicited mail. A sticker has been developed to return such mail and it appears to have reduced the volume of unsolicited mail.

Keywords:
*letter to the editor/New Zealand/direct mail/doctors/PROMOTIONAL TECHNIQUES: DIRECT MAIL