Healthy Skepticism Library item: 4367

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lal A, Sharma ML.
Drug advertisements in Indian medical journals.
Indian J Physiol Pharmacol 1992 Apr; 36:(2):139-40

Abstract:

A total of 903 drug advertisements in various Indian medical journals was analyzed. Side effects, precautions, contraindications, drug interactions, references and ingredients known to cause problems were mentioned in less than 10%.

Keywords:
*letter to the editor/*analytic survey/India/developing countries/journal advertisements/quality of information/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES Advertising/standards* Drug Industry/standards India Periodicals* Pharmaceutical Preparations*