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Healthy Skepticism Library item: 4351

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Hardon A.
Consumers versus producers: power play behind the scenes
1992


Abstract:

This chapter describes the early activities of Health Action International on the topic of pharmaceutical promotion in developing countries, the development of the code of the International Federation of Pharmaceutical Manufacturers Associations and problems associated with its enforcement. The chapter also details the meeting of experts that the World Health Organization convened in Nairobi in 1985 to look at the question of rational use of drugs and the controversies at that meeting.

Keywords:
*analysis/developing countries/Health Action International/HAI/IFPMA/International Federation of Pharmaceutical Manufacturers Associations/regulation of promotion/Nairobi/consumer groups/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/REGULATION, CODES, GUIDELINES: INTERNATIONAL CODES

 

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.