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Healthy Skepticism Library item: 4347

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Glass AR.
Pharmaceutical advertising in the Journal.
N Engl J Med 1992 Dec 3; 327:(23):1688


Abstract:

Since the New England Journal of Medicine also contains advertising does Waud also consider it another “bribe” from the pharmaceutical industry. What does the editor of the Journal think and would he consider eliminating advertising.

Keywords:
*letter to the editor/United States/New England Journal of Medicine/ ad revenue/ journal advertisements/ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS Advertising/standards* Drug Industry* Ethics Periodicals* United States

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963