Healthy Skepticism Library item: 4330

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Cope JD.
Nonprescription drugs and the regulation of advertising
Journal of Drug Issues 1992; 22:257-264

Abstract:

Advertising plays an important and distinct role in self-medication. This article briefly reviews the separate, but complimentary, roles of advertising and labeling of nonprescription medicines and some of advertising’s limitations. The article moves on to describe six areas of advertising control-including self-regulatory and governmental components-in the regulation of nonprescription medicine advertising.

Keywords:
*analysis/United States/over-the-counter medications/industry perspective/regulation of promotion/labeling/ATTITUDES REGARDING PROMOTION: INDUSTRY/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: OTC MEDICATIONS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION