Healthy Skepticism Library item: 4324

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Caudill TS, Lurie N, Rich EC.
The influence of pharmaceutical industry advertising on physician prescribing
Journal of Drug Issues 1992; 22:331-338

Abstract:

The pharmaceutical industry liberally supplies physicians with information on new drugs. Multiple advertising techniques are used to relay this information. Preliminary evidence suggests that industry information is valued by many physicians and is often used when making drug therapy decisions. As a result, many agencies and organizations are taking steps to regulate industry marketing and physician prescribing. More research is needed, however, to determine the nature and the degree of the effects of industry-provided information. This information can inform both physicians and policy makers regarding the appropriate role of the pharmaceutical industry in medical practice.

Keywords:
*nonsystematic review/attitude toward promotion/doctors/relationship between medical profession and industry/sales representatives/regulation of promotion/quality of prescribing/developed countries/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS