Healthy Skepticism Library item: 4296

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Lexchin J.
Drug promotion: two views. Canada
INRUD News 1991 Dec; 2:(2):3

Abstract:

Although material in commercial compendia is becoming more consistent between developed and developing countries, advertising through other methods may be little altered.

Keywords:
*analysis/developed countries/developing countries/commercial compendia// journal advertisements/ package inserts/Medical Lobby for Appropriate Marketing/MaLAM/EVALUATION OF PROMOTION: COMMERCIAL DRUG COMPENDIA/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPED COUNTRIES/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES