Healthy Skepticism Library item: 4269

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Huston P.
Surviving in a get-tough-on promotion climate
Medical Marketing & Media 1991 Jun; 26:(6):40-46, 48, 50-51

Abstract:

New AMA ethical guidelines, a Kennedy hearing, and stern warnings from the new FDA Commissioner will change the way health-care marketers do business for some a little, for others a lot.

Keywords:
*analysis/United States/