Healthy Skepticism Library item: 4266

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

MaLAM Letter follow up—Can we tolerate Rhone Poulenc Rorer’s claims?
MaLAM Newsletter 1991 Jun

Abstract:

After MaLAM wrote to Rhone Poulenc Rorer about wording in advertising for one of its vaccine’s the company changed the wording but did not order a retraction of the false claims. Although the claims were found to be in breech of the Hong Kong Association of the Pharmaceutical Industry’s Code of Practice in April 1990 the same claims were being made in the Philippines in February 1991.

Keywords:
*analysis/Hong Kong/Philippines/developing countries/company responses/regulation of promotion/ vaccines//MaLAM/Medical Lobby for Appropriate Marketing/Rhone Poulenc/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/REGULATION, CODES, GUIDELINES: FEEDBACK TO COMPANIES