Healthy Skepticism Library item: 4253

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Greenwood J.
Organised interests and the internal market
1991 Feb;

Abstract:

While the European Commission proposals on advertising do not meet with the industry’s complete approval, they do reflect the input of the European Federation of Pharmaceutical Industry Associations in negotiation, in the promise to secure the compliance of its members over the negotiated settlement and in the proposal for the industry to act as an agent of policy implementation for EC objectives, either through itself or through national associations acting within the EC Directive framework. As such, the effort invested by the EFPIA to secure such an outcome illustrate the importance the industry attaches to its own control of marketing activities. Just as important to it, is the need to ensure recognition of its right to perform the major role in informing doctors about its products.

Keywords:
*analysis/ European Union/regulation of promotion/clientele pluralism/ATTITUDES REGARDING PROMOTION: REGULATORS AND GOVERNMENT/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION