Healthy Skepticism Library item: 4252

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of minocycline
1991 Feb

Abstract:

Lederle is promoting minocycline in the Central African Republic for the treatment of sexually transmitted diseases and the prevention of sterility. There is no scientific literature to support either of these two indications.

Keywords:
*analysis/Central African Republic/developing countries/minocycline/Lederle/sexually transmitted diseases/quality of information/safety & risk information/MaLAM/Medical Lobby for Appropriate Marketing/EVALUATION OF PROMOTION: DRUG SAFETY/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963