Healthy Skepticism Library item: 4248

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Re: the promotion of oral streptokinase/streptodornase
1991 Jan

Abstract:

Upjohn’s subsidiary in Panama is selling Varidase, a combination of streptokinase and streptodornase, as an anti-inflammatory agent for use in multiple problems. The scientific literature does not support this use.

Keywords:
*analysis/Panama/developing countries/Varidase/quality of information/MaLAM/Medical Lobby for Appropriate Marketing/ETHICAL ISSUES IN PROMOTION: COMPANY STANDARDS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963