Healthy Skepticism Library item: 4242

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Williams JR, Hensel PJ.
Changes in physicians' sources of pharmaceutical information: a review and analysis.
J Health Care Mark 1991 Sep; 11:(3):46-60

Abstract:

Since 1952, 20 datasets have been generated through 17 studies in an attempt to describe the sources and importance and/or use of information about pharmaceuticals by physicians. The authors review the findings of the studies and subject them tothree sequentially relevant, but different, meta-analytic procedures. The results of these analyses indicate significant changes in the sources and importance of various commercial/noncommercial and personal/nonpersonal information as they relate to physicians’ prescribing behaviour. Those changes over time have specific implications for marketers of pharmaceuticals.

Keywords:
*systematic review/*meta-analysis/doctors/source of information/direct mail/sales representatives/journal advertisements/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT MAIL/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS Advertising/statistics & numerical data Drug Industry/trends Drug Information Services/classification Drug Information Services/statistics & numerical data Drug Information Services/trends Drug Information Services/utilization* Education, Medical, Continuing/statistics & numerical data Education, Medical, Continuing/trends Meta-Analysis Models, Statistical Physicians/statistics & numerical data* Regression Analysis Research Design United States