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Healthy Skepticism Library item: 4238

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Venturelli J.
Medical ethics
Annals of the Royal College of Physicians and Surgeons of Canada 1991; 24:161-162


Abstract:

There is ample evidence that that physicians can be influenced by the activities of the pharmaceutical industry. Physicians have an ethical responsibility not only to themselves but also to their patients to critically appraise the marketing activities of the industry.

Keywords:
*letter to the editor/Canada/ attitude toward industry/ attitude toward promotion/ relationship between medical profession and industry/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.