Healthy Skepticism Library item: 4210
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Miller JP.
Use of cost-benefit analysis in promotional material.
Lancet 1991 Sep 28; 338:(8770):823-4
Abstract:
There is nothing to prevent the publication of cost-effectiveness data and it is illogical to prevent pharmaceutical companies from making use of this information in their advertising.
Keywords:
*letter to the editor/United Kingdom/ journal advertisements/ pharmacoeconomic analysis/PROMOTIONAL TECHNIQUES: PHARMACOECONOMIC DATA
Advertising/economics*
Cost-Benefit Analysis
Drug Industry*
