Healthy Skepticism Library item: 4205

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Mann CC, Plummer ML.
The aspirin wars: money, medicine, and 100 years of rampant competition
1991

Abstract:

At various points in the book the authors describe the past and present promotional techniques used to market aspirin and its competitors: acetaminophen (paracetamol) and ibuprofen.

Keywords:
*analysis/United States/aspirin/ ibuprofen/ social history/acetaminophen/paracetamol/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION/PROMOTION AND HEALTH NEEDS: SOCIAL HISTORY