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Healthy Skepticism Library item: 4204

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
A sample argument.
CMAJ 1991 Jan 15; 144:(2):118-9


Abstract:

Doctors can be influenced by promotion without knowing it and the more that doctors rely on promotional material the less appropriate they are as prescribers.

Keywords:
*letter to the editor/Canada/drug samples/source of information/quality of prescribing/doctors/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: SAMPLES Drug Industry* Humans Physicians* Prescriptions, Drug*

 

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