Healthy Skepticism Library item: 4194

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jelley M, Owen J.
Portrayal of women in advertisements.
Br J Psychiatry 1991 Oct; 159:586:

Abstract:

Advertisements for antidepressants, anxiolytics and antipsychotics in the British Journal of Psychiatry were examined for a 30 year period. There was no gender bias in the numbers of women shown but whereas men tended to be shown at work or worrying about deadlines women were shown at home or with children.

Keywords:
*analytic survey/United Kingdom/women/British Journal of Psychiatry/journal advertisements/*letter to the editor/images in ads/sexism/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: WOMEN/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: PSYCHIATRIC DISEASES Advertising* Female Gender Identity* Humans Psychotropic Drugs* Retrospective Studies Stereotyping* Women/psychology*