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Healthy Skepticism Library item: 4193

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hume AL, Shaughnessy AF.
Sources of influence on the prescribing practices of residents in family medicine.
DICP 1991 Jan; 25:(1):102-3


Abstract:

In a survey of 381 residents in family medicine, sales representatives and journal articles tied for third place as the most important source of drug information. 97% of respondents said that detailers had direct access to the medical staff. Several respondents noted that the widespread availability of samples influenced prescribing behaviour.

Keywords:
*letter to the editor/*analytic survey/United States/physicians in training/primary care doctors/sales representatives/source of information/drug samples/quality of prescribing/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: SAMPLES Drug Information Services* Family Practice* Humans Physician's Practice Patterns* Prescriptions, Drug

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963