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Healthy Skepticism Library item: 4186

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Goldstein JH.
Doctoring medicine: reading between the lines of drug advertisements
Journal of Medical Humanities 1991; 12:(2):73-83


Abstract:

With the aid of techniques of art and literary criticism, the author investigates the ideological function of drug advertisements. He proposes that the deleterious effects of advertising practices on medical care extend beyond the usual level of critical awareness of physicians.

Keywords:
*analysis/journal advertisements/images in ads/regulation of promotion/Food and Drug Administration/FDA/ideology/monitoring of compliance/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/IMAGES IN PROMOTION: METHAPHORS/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

 

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