Healthy Skepticism Library item: 418
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
 
Publication type: Journal Article
Keywords:
*letter to the editor
Servier
Coversyl
BMJ
Lancet
journal advertisements
quality of information
attitude toward promotion
regulation of promotion
Prescription Medicines Code of Practice Authority
ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS
ATTITUDES REGARDING PROMOTION: MEDICAL JOURNALS
EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS
REGULATION, CODES, GUIDELINES: JOURNALS AND MASS MEDIA
Notes:
Servier is continuing to run advertisements for Coversyl which are misleading in the Lancet and BMJ. The Prescription Medicines Code of Practice Panel in the United Kingdom found that claims in the ad were misleading. Are there commercial agreements between these journals and drug companies that prevent advertising campaigns from being stopped before their term when they are found to be misleading? Medical journals have a responsibility that go beyond rejecting offensive advertising. If the BMJ and Lancet do not want to review drug ads then they should put warnings on each advertisement.