Healthy Skepticism Library item: 4171

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Chan J, Einarson T.
Drug detailing in the hospital: background for policy development
Canadian Journal of Hospital Pharmacy 1991; 44:161-166

Abstract:

The drug detailer, a common sight to all hospitals, has often been the subject of controversy. Many pharmacy managers are concerned about the potential negative effects of drug detailers on physicians’ prescribing and the possible disruption of the workings of the pharmacy department. Thus, in order to deal with these issues, some hospitals have found it necessary to implement policies to guide the handling and the conduct of pharmaceutical service representatives. Some of these policies have been published in the literature and may prove to be useful in the developement of policies in other hospitals. This article is intended to provide background reading on drug detailing by summarizing relevant literature and published policies. From this review, suggestions may then be offered toward the development of policies in individual hospitals.

Keywords:
*nonsystematic review/pharmacies and pharmacists/hospitals/sales representatives/regulation of promotion/Pharmaceutical Manufacturers Association of Canada/quality of prescribing/Canada/United States/United Kingdom/formularies/EVALUATION OF PROMOTION: DETAILING/INFLUENCE OF PROMOTION: FORMULARY INCLUSION/REGULATION, CODES, GUIDELINES: HOSPITALS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION