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Healthy Skepticism Library item: 4168

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Barrett J.
Cost-effectiveness in advertising
Lancet 1991; 338:699-700


Abstract:

The author defends a cost-effectiveness claim for De-Nol (colloidal bismuth subcitrate) that appeared in advertisements.

Keywords:
*letter to the editor/United Kingdom/ pharmacoeconomic analysis/Gist-Brocades/De-Nol/PROMOTIONAL TECHNIQUES: PHARMACOECONOMIC DATA

 

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