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Healthy Skepticism Library item: 4167

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Arkinstall WW.
Medical ethics
Annals of the Royal College of Physicians and Surgeons of Canada 1991; 24:161


Abstract:

The pharmaceutical industry should not be blamed for escalating drug costs. There is no objective evidence that promotion adversely affects patient management and it is an insult to doctors to suggest that promotion could adversely affect their prescribing behaviour. Physicians, pharmacists and the pharmaceutical industry must try to understand one another.

Keywords:
*letter to the editor/Canada/ attitude toward industry/ consumer drug prices/ quality of prescribing/ relationship between medical profession and industry/ doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: LINKS BETWEEN HEALTH PROFESSIONALS AND INDUSTRY/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963