Healthy Skepticism Library item: 416
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Hoen E.
Direct-to-consumer advertising: for better profits or for better health?
Am J Health Syst Pharm 1998 Mar 15; 55:(6):594-7
http://www.ajhp.org/cgi/reprint/55/6/594.pdf
Keywords:
*analysis
United States
Food and Drug Administration
FDA
direct-to-consumer advertising
pharmacies and pharmacists
regulation of promotion
safety & risk information
new drugs
EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING
EVALUATION OF PROMOTION: DRUG SAFETY
REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS
REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION
