Healthy Skepticism Library item: 4155

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Peacock S.
Two surveys of pharmaceutical promotion and advertising
1990 Sep

Abstract:

A pilot study was done to assess general practitioners’ exposure to pharmaceutical advertising. A second survey assesed the information content of journal advertisements in two New Zealand journals. Advertisements did not comply with the voluntary code of the Researched Medicines Industry or the Medicines Regulation in many respects.

Keywords:
*analytic survey/New Zealand/primary care doctors/journal advertisements/ Researched Medicines Industry/ regulation of promotion/ quality of information/ source of information/attitude toward promotion/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DIRECT MAIL/PROMOTIONAL TECHNIQUES: MISCELLANEOUS/PROMOTIONAL TECHNIQUES: SAMPLES/REGULATION, CODES, GUIDELINES: COMPLIANCE, SANCTIONS, STANDARDS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION