Healthy Skepticism Library item: 4154

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Kawachi I.
Pharmaceutical advertising and promotion—options for action
1990 Sep

Abstract:

The workshop covered topics such as: the scope of pharmaceutical advertising and promotion; the benefits of promotion; the question of why promotion should be regulated; the evidence that pharmaceutical promotion affects prescribing; who regulates pharmaceutical promotion in New Zealand; a discussion of what’s wrong with pharmaceutical promotion; options for action; and potential conflicts arising from regulating pharmaceutical promotion.

Keywords:
*analysis/New Zealand/continuing medical education/corporate funding/ drug company sponsored research/ value of promotion/ source of information/ doctors/ regulation of promotion/ promotion costs and volume/ quality of prescribing/ market share/ relationship between medical profession and industry/ direct-to-consumer advertising/ DTCA/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/INFLUENCE OF PROMOTION: MARKET SHARE/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS/REGULATION, CODES, GUIDELINES: INDUSTRY SELF-REGULATION/SPONSORSHIP: RESEARCH/VOLUME OF AND EXPENDITURE ON PROMOTION