Healthy Skepticism Library item: 4152

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Durham J.
Pharmaceutical promotion in New Zealand—a view from general practice
1990 Mar

Abstract:

This paper focuses on promotional activity directed either at the individual general practitioner or through postgraduate organziations. A number of New Zealand professional organizations have made statements regarding interactions with the industry and these are reviewed. There is a discussion about journal advertisements, sales representatives, symposia sponsored by pharmaceutical companies and continuing medical education. Most general practitioners are not concerned about these issues.

Keywords:
*analysis/New Zealand/primary care doctors/guidelines, discussion of/ relationship between medical profession and industry/journal advertisements/sales representatives/regulation of promotion/CME/continuing medical education/attitude toward promotion/corporate funding/ sponsored symposia & conferences/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/EVALUATION OF PROMOTION: DETAILING/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION DISGUISED: CONFERENCES AND MEETINGS/PROMOTION DISGUISED: SUPPORT FOR CME/REGULATION, CODES, GUIDELINES: HEALTH PROFESSIONAL ORGANIZATIONS