Healthy Skepticism Library item: 4145

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Hamer P.
More medication for healthy women!
DES Action Canada Newsletter 1990; (23):1-2
www.web.net/~desact

Abstract:

Ayerst is running newspaper ads as a marketing strategy to encourage women to use hormone replacement therapy for menopausal symptoms.

Keywords:
*analysis/Canada/Ayerst/women/DTCA/direct-to-consumer advertising/print advertisements/ hormone replacement therapy/EVALUATION OF PROMOTION: DIRECT-TO-CONSUMER ADVERTISING/EVALUATION OF PROMOTION: PRINT AND BROADCASE ADVERTISEMENTS/PROMOTION IN SPECIFIC THERAPEUTIC AREAS: HORMONE REPLACEMENT THERAPY