Healthy Skepticism Library item: 4123

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Timpany J.
A sample argument
Canadian Medical Association Journal 1990; 143:129

Abstract:

Phamaceutical companies overpackage the samples that they leave with doctors.

Keywords:
*analysis/Canada/drug samples/packaging/attitude toward promotion/PROMOTIONAL TECHNIQUES: SAMPLES