Healthy Skepticism Library item: 4122

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Tilyard MW, Dovey SM.
Placement of advertisements
New Zealand Medical Journal 1990; 103:382

Abstract:

In the middle of a paper on general practitioners’ view of generic medications was a full page advertisement from Evans Medical Ltd. on their generic products. Papers that are published should not be compromised for financial gain.

Keywords:
*letter to the editor/New Zealand/placement of journal advertisements/INFLUENCE OF PROMOTION: PLACEMENT OF JOURNAL ADS/PROMOTIONAL TECHNIQUES: JOURNAL ADVERTISEMENTS

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You are going to have many difficulties. The smokers will not like your message. The tobacco interests will be vigorously opposed. The media and the government will be loath to support these findings. But you have one factor in your favour. What you have going for you is that you are right.
- Evarts Graham
See:
When truth is unwelcome: the first reports on smoking and lung cancer.