Healthy Skepticism Library item: 4104

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schiff G.
Persantine advertisement: artistic license or misleading implication?
JAMA 1990 Feb 2; 263:(5):658-9

Abstract:

An ad for Persantine from Boehringer Ingelheim suggests that thrombosis and embolization arises in peripheral blood vessels and can be prevented by Persantine. Persantine is often misused for peripheral vascular disease, something that it is not indicated for. The ad should be withdrawn and the company required to clarify the misleading information.

Keywords:
*letter to the editor/United States/journal advertisements/images in ads/Boehringer Ingelheim/Persantine/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS Advertising* Dipyridamole*