Healthy Skepticism Library item: 4092

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Rapp MS.
A sample argument.
CMAJ 1990 Sep 15; 143:(6):467-8

Abstract:

The author likes to receive drug samples because they make him feel that he is someone special. Critics of drug sampling are subliminally aware that these things make doctors feel good and therefore attack the practices. Samples also are useful when seeing if patients can tolerate a new drug and can save patients money.

Keywords:
Drug Industry* Humans Interprofessional Relations* Pharmaceutical Preparations* Physicians* *letter to the editor/Canada/drug samples/attitude toward promotion/doctors/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/EVALUATION OF PROMOTION: SAMPLES/PROMOTIONAL TECHNIQUES: SAMPLES