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Healthy Skepticism Library item: 4083

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Nelson JC.
A piece of my mind. A snorkel, a 5-iron, and a pen
JAMA. 1990 Aug 8;264(6):742 1990 Aug 08; 264:(6):742


Abstract:

The author recounts how two of his colleagues were visited by sales representatives who ended the session by asking the doctor if he would use the medication. Both of his colleagues refused and were subsequently invited on paid holidays by the company. He comments that there is something wrong with a system that allows large amounts of money to induce physicians to use a certain health care product while many who may need that very product cannot afford it.

Keywords:
*analysis/United States/gift giving/doctors/attitude toward promotion/doctors/continuing medical education/ATTITUDES REGARDING PROMOTION: HEALTH PROFESSIONALS/ETHICAL ISSUES IN PROMOTION: PAYMENT FOR MEALS, ACCOMODATION, TRAVEL, ENTERTAINMENT/INFLUENCE OF PROMOTION: CONFERENCE SPEAKERS/PROMOTION DISGUISED: APPOINTMENTS AND RETAINERS Drug Industry* Ethics Humans Interprofessional Relations* Physicians*

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.