Healthy Skepticism Library item: 4077

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

McLauchlan B.
For the price of a pen.
N Z Med J 1990 May 23; 103:(890):250

Abstract:

Doctors prescribe medications for patients based on their medical need not because they have received gifts from industry. Industry sees value in advertising. Since companies have done all of the preclinical and clinical work on a new drug they are in the best position to inform doctors. The author also rejects the contention that industry sources of information are biased while other unsubsidized sources are unbiased.

Keywords:
*letter to the editor/New Zealand/industry perspective/Researched Medicines Industry/value of promotion/doctors/gift giving/quality of prescribing/ATTITUDES REGARDING PROMOTION: INDUSTRY/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/INFLUENCE OF PROMOTION: PRESCRIBING, DRUG USE/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS Drug Industry* Ethics, Medical* Humans New Zealand