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Healthy Skepticism Library item: 4070

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Jones K.
Advertising acyclovir
Lancet 1990; 335:732


Abstract:

Burroughs Wellcome is withdrawing promotional material that claims that acyclovir reduces the risk of developing postherpetic neuralgia.

Keywords:
*letter to the editor/United Kingdom/quality of information/promotional literature/Burroughs Wellcome/EVALUATION OF PROMOTION: GENERAL QUALITY OF INFORMATION

 

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