Healthy Skepticism Library item: 4068

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Jason KM.
Persantine advertisement: artistic license or misleading implication?
JAMA 1990; 263:658-659

Abstract:

The illustration that Schiff refers to is an artist’s interpretation and is not intended as a literal depiction of the approved indication.

Keywords:
*letter to the editor/United States/industry perspective/Boehringer Ingelheim/journal advertisements/images in ads/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS