Healthy Skepticism Library item: 4065

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Herxheimer A.
Medicines in francophone Africa
Lancet 1990; 335:1449-1450

Abstract:

Promotion of drugs in nine French speaking African countries was studied. A survey of 140 advertisements in five “continuing education” journals showed that only just over half matched the information given in the reference standard in France.

Keywords:
*news story/developing countries/Africa/journal advertisements/quality of information/EVALUATION OF PROMOTION: COMPARISON BETWEEN DEVELOPING AND DEVELOPED COUNTRIES/EVALUATION OF PROMOTION: JOURNAL ADVERTISEMENTS/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES