Healthy Skepticism Library item: 4056

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Feather KR.
Persantine advertisement: artistic license or misleading implication?
JAMA 1990; 263:659

Abstract:

The ad referred to by Schiff is under review.

Keywords:
*letter to the editor/United States/journal advertisements/regulation of promotion/REGULATION, CODES, GUIDELINES: DIRECT GOVERNMENT REGULATION

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963