Healthy Skepticism Library item: 4055

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Erola J.
A sample response
Canadian Medical Association Journal 1990; 143:129

Abstract:

Both the Pharmaceutical Manufacturers Association of Canada and the Canadian Medical Association tried to do away with sampling in their codes but too many doctors objected.

Keywords:
*analysis/Canada/drug samples/ attitude toward promotion/doctors/ATTITUDES REGARDING PROMOTION: INDUSTRY/PROMOTIONAL TECHNIQUES: SAMPLES