Healthy Skepticism Library item: 4054

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Use of drugs in childhood: a preliminary study in Malaysia
Education and Research Association for Consumer (ERA Consumer) 1990 Aug 12-16;

Abstract:

(Limited to parts of article dealing with promotion.) Parents of children with either upper respiratory infections or diarrhea were interviewed about where they got their information, if any, about the drugs that they received from their doctors. Doctors were also asked their sources of information. Only 3% of parents said that they got their information from television advertisements. 76% of doctors used the Drug Index of Malaysia and Singapore, a commercial compendium, 55% used drug package inserts provided by drug companies and 24% used sales representatives.

Keywords:
*analytic survey/Malaysia/developing countries/source of information/sales representatives/commercial compendia/doctors/children/parents/ package inserts/PROMOTION AND HEALTH NEEDS: PROMOTION IN DEVELOPING COUNTRIES/PROMOTION AS A SOURCE OF INFORMATION: CONSUMERS AND PATIENTS/PROMOTION AS A SOURCE OF INFORMATION: DOCTORS/PROMOTIONAL TECHNIQUES: DETAILING/PROMOTIONAL TECHNIQUES: DIRECT-TO-CONSUMER ADVERTISING/PROMOTIONAL TECHNIQUES: PACKAGE INSERTS