Healthy Skepticism Library item: 4053

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Duffin JM.
Junk mail
Canadian Medical Association Journal 1990; 142:708

Abstract:

The author wrote a year previously about the volume of junk mail that she received, but her letter did no good. This past year she received even more material.

Keywords:
*letter to the editor/Canada/direct mail/doctors/PROMOTIONAL TECHNIQUES: DIRECT MAIL