Healthy Skepticism Library item: 4041

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Bricker EM.
Industrial marketing and medical ethics
New England Journal of Medicine 1990; 322:64

Abstract:

It is doubtful that the restrictions that the army imposes on gift giving could be applied in civilian life. Modest remuneration as a token reimbursement for time spent should not pose an important conflict for an ethical participant.

Keywords:
*letter to the editor/United States/conflict of interest/gift giving/ reimbursement to doctors/ clinical trials/ doctors/ETHICAL ISSUES IN PROMOTION: GIFT GIVING/ETHICAL ISSUES IN PROMOTION: PAYMENTS IN STUDIES

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963